Social Media Marketing

Goals of Social Media Marketing

Goal 1 — Increase Brand Awareness

The average person spends nearly 6 hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.

Goal 2 — Boost Brand Engagement

Goal 3 — Generate New Leads

For businesses with a long sales process, social media can be a great tool for getting people to the top of your funnel.

Lead is a person who has provided your company with some form of information about themselves such as their name, email address, and similar.

Goal 4 — Listen to your brand community

Goal 5 — Provide Social Customer Service

People turn to social media for customer support. So, there is a huge opportunity for businesses to differentiate themselves from their competitors with great social media customer service.

Having a good customer service on social media can help to increase revenue, customer satisfaction score, and retention.

Why Social Media

Cheaper than traditional advertising methods

Back in the days, businesses used print and electronic media to advertise their business

• Newspapers
• Magazines
• Brochures and flyers
• Billboards
• TV
• Radio

These platforms are very expensive and provide little value.

Social media platforms like Facebook provide wider reach at very cheap rates. It makes it way better platform for advertisers

You can reach at least 1,000,000 people on Facebook for the cost of printing 1,000 one-page flyer and distributing it.

Ability to attract only those who are interested

Facebook advertising helps us to target only those who are interested in our products or services.

So, we are not wasting our money on those who may never be interested.

Traditional media doesn’t provide this control.

Control over time

You can decide the exact time and date when your ads are shown. It is helpful to increase conversion.

For example, if you run a family restaurant, it makes sense to run social media ads on Thursday night. So, the audience will decide to come to your restaurant on Friday night.

If you show the ads on Monday or Tuesday, the ads may not be that effective.

Similarly, you can also show your ads on morning or evening as appropriately.

Retargeting ads

We can show ads to those who have already engaged with our business or saw the ads earlier. It helps to increase the

Measurable

If you distribute a flyer in your community, you can’t track how many people have seen the flyer.

But in Facebook, you can find out

• how many people have seen your ads,
• how many likes and share you got
• how many clicks you got
• how much time audience watch your video ad

Revision

You can’t change the content on a flyer once it’s printed.

But on Facebook, you can modify the ads on the fly if you want.

Engagement

Traditional marketing is one way.

You broadcast the advertisement to the audience hoping it reaches the right people and they read it watch it. You can never know how your customers respond to the ads.

But in Facebook, your customers can respond to your ads immediately.

You can get their feedback.

Based on the engagement of customers, you can revise and improve the ads.

User Generated Content

Your customers may write comments under your ads and posts. If you have good comments, it helps you to build a good reputation.

When customers post comments, their friends will also be able to see these comments. It helps you to earn their attention and trust.

Audience types

1. Core audience

Target Facebook users based

• Geographic location
• Age
• Gender
• Interests

2. Custom audience

You can also create your own custom audience using the phone numbers or email addresses of old your customers.

It is very helpful for reinforcing your brand and increasing repeat sales.

3. Look alike audience

Facebook also helps you target audience who are very similar to your existing customers in terms of life style, preferences, demographics, product preferences, and interests.

This allows you to reach new high quality potential customers.

Types of Social Media Ads

• Photo ads
• Single image or collection of images with
• Video ads
• Videos ads of your products,
• Story ads